Important Differences Between SEO and SEM

Though both may be integral parts of the Search Engine cosmos, there still are huge differences between SEO and SEM in terms of features and the way in which they get implemented. Many have said that SEO India is a part or a division of SEM India. SEO envelopes factors such as meta tags, keywords and their density, titles and HTML coding where as SEM encompasses factors such as search engine submissions, directory submissions, paid inclusions and certain others. SEO might involve optimizing the website making use of all methods available at the disposal where as SEM would include extensive use of marketing methodologies used for marketing any entity over the web. SEO can be said to be a division out of many divisions of SEM as it is basically carried out to enhance the brand equity and presence of that product.

Some of the methods that are used in practicing SEO include use of HTML and XML maps with some of the advanced measures being usage of XML Sitemaps and plain text files with URL names. SEM as a whole process includes many other features such as Pay per Click Advertising and Pay for Inclusion. These two methods help in having the marketing campaigns done quite belligerently and help in incorporating paid for listing. These paid for listings are a very effective way of drawing in user traffic and also a tested way of bringing in more crowds.

SEM is one of the most famous and renowned methods of internet marketing where the entity can be marketed through a barrage of methods where as SEO happens to be one of the most charismatic and efficient methods of optimizing websites. All the features that go into optimizing the website are very organic and ethical and represent the finest quality of authenticity. SEO ensures that when the user types in the necessary keyword, the website comes up in the first page of the search result pages within no time. SEM ensures that when the user searches for the concerned service over the web, then the portal promoting it is one of the first ones that come up.

The commonality with both is that be it optimization or be it internet marketing, both are done quite beautifully and quite efficiently at all the right kind of forums. These special places are the ones that draw maximum traffic and the personnel working on both processes ensure that they get covered quite well.

SEO is certainly but a part of SERM but has an identity of its own. It does not get equated with anything and its value is unparalleled. It can be firmly said that without SEO, SEM would be incomplete. SEM certainly covers a wider cosmos or area but having mentioned that, it is not as if SEO is any less. Websites can only achieve a better ranking through SEO Services and without it, the websites will have to go an eat cake. Both have their own space and both are imperative for betterment of the sites.

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The Difference Between SEO and SEM

SEO is an acronym for Search Engine Optimization. This is how a website purposefully designs it content, including their titles, content and meta tags, for the sole purpose of getting the attention of search engines like Google, Yahoo and the lesser known Bing. What SEO wants to achieve is an organic or natural flow of traffic to their websites that is not bought or paid for like we do when we pay for advertising. A search engine result is free.

SEM is an acronym for Search Engine Marketing. It is a concept often associated with SEO, sometimes even confused with SEO. They have some goals in purpose but are very different in technique. SEM has come about because large search engine websites like Google have offered fees to show case ads on the top of their page listing. These are pay per click or PPC ad campaigns. SEM is closer to traditional advertising in that you pay for the direct exposure you are receiving. SEM has made it possible to be a website with high visitor content just because they pay more to be advertised and promoted by Google. Both SEM and SEO are sets of strategies to bring in visitors. Except you pay up front for SEM, it is a direct advertising strategy. While with SEO, you look for indirect ways to get noticed.

Optimizing a website for search engines, will mean evaluating particular keywords and keyword phrases the internet users may type into search engines to look for service and products that an ecommerce based business may offer. The grit of SEO is editing website content with keywords. Including keywords and keyword phrases in tags and meta tags. Even links and HTML is edited to suit SEO. HTML and links are worked out in a way to get the website user to move a certain way within your website. Ideally, the website visitor is presented with links around the website, going from page to page to read information they are interested in. This design makes it so the website user does not leave the website immediately.

SEO works best when the SEO professional does not try to find underhanded ways to cheat the search engine system. Such tricks will get a website flagged by the search engines, since they use practices that are discouraged. Even if the website does rise to prominence for a moment on the Google rankings, reading content over peppered with keywords will get the website pulled down even faster. SEO tricks like link farming, keyword abuse and page cloaking get picked up by the search engine algorithms and they push the website to the top of search results. You can trick the machine. But after people start reading your content, it becomes apparent that the website is a fraud.

The best way to climb to the top is by following ethical SEO guidelines. Write good content with proper technical guidelines. You can learn to do this yourself. You can also hire a writing service who will do this for your. But if you want to really get out there the fast way, consider SEM. A Pay Per Click ad campaign means that you only get charged for clicks on the link to your website. You know exactly what you are getting for your money.

Search Engine Marketing is guaranteed promotion for any business. Pay per click is one for few guaranteed strategies for success in attract the coveted targeted consumer. But you can and you should use both SEO and SEM at the same time. Both are invaluable resources. Here is a list of benefits that will be available to your website with the help of SEM:

1. When somebody types in a query into a search engine, the search engine will present them only ads and banners in the same industry or interest of the query.
2. Pay Per Click is great for corporate awareness, aside from online sales. It increases the value of the brand name.
3. Pay per clicks and sponsored links are transparent. You know what your money is paying for, as presented by the numbers.
4. Keeping well written and informative landing pages will lead readers to explore your website and see what else is available.
5. You only pay for the traffic volume that the pay per click ad has brought in. And this traffic is select, meaning they have interest in your service or product.

In a way SEO and SEM are the same concepts wrapped in different presentations. SEO will last longer because it is content based. You do not pay for it every time it shows up in search engine results. If the competition is low, your website will be highly ranked for a very long time. SEM operates with the same traffic volume objective buy in a different way using paid Ads, banners, sponsors and Pay per click services. It brings in traffic too over a shorter period of time, unless you can keep payments indefinite. But the websites that gain the most use both SEO and SEM aggressively.

1. They get more traffic that increases exponentially if they keep up content.
2. They keep up with rankings over a long period of time.
3. They keep it innovative and fresh, so loyal visitors have something new to see and come back to visit again.
4. Content keeps up with relevance to search engine guidelines.
5. They cultivate repeat visitors who also become repeat customers.

Being SEO ready means your website is easy to access, user friendly, and easy to navigate for the average user. There are gimmicks, games, polls, promos to entertain the internet user and keep them coming back. This attracts visitors and other websites to link to your own website.

Both SEO [http://www.affiliatewatcher.com/category/seo/] and SEM are great resources. But do SEO link building

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